£500,000 investment to attract tourists to Perth and Kinross

Members of the Strategic Policy & Resources Committee of Perth & Kinross Council have today (Wednesday 21 August 2016) backed a call from local traders to promote the region to the tune of £500,000.

Councillor Ian Miller, Leader of Perth & Kinross Council, said: “I am pleased that the committee have today backed our proposals to launch the largest marketing campaign this area has ever seen to promote Perth and Kinross to the world.

“While Perth and Kinross has a good reputation as an event and outdoor activities destination, ongoing conversations with local business people have consistently highlighted their belief that more could be done to promote the area to a much wider audience. This additional investment of £500,000 over the next three years will allow us to launch a co-ordinated marketing plan highlighting everything which Perth and Kinross has to offer to day visitors and holidaymakers.

“We should not underestimate the reputation Perth and Kinross already has as a host for major events, such as The 2014 Ryder Cup, T in the Park, and the Blair Castle International Horse Trials. Our annual Winter Festival events in the city have grown year on year, and the bid to win the UK City of Culture 2021 title will bring with it many more events throughout the region.

“We need to capitalise on this success, and shout about the assets our whole area has to offer to make sure that no one is missing out.”

Across the year to date footfall in Perth City Centre has bucked the national trend, growing by 7.5% against a decrease of 1.7% across the UK. Councillor Miller said that this trend proved that there was increasing interest in the area as a destination, and that there is potential for further growth. He said: “We should not underestimate what Perth and Kinross has to offer. We have a fantastic blend of modern urban areas, historic attractions, and beautiful green spaces, all within a short distance of each other.

“Perth is a unique small city, surrounded by a strong mix of large towns and villages which each have their own programme of distinct annual events and activities. Together they offer a huge choice for visitors from across Scotland, and beyond. The marketing plan which will be delivered will be developed with partners such as Perth Traders’ Association, the Perthshire Tourism Partnership, and the Blairgowrie & East Perthshire Tourism Association (BEPTA) to ensure that it reflects the assets of the whole area.

“This is a significant investment, but it is an investment which I believe will reap significant benefits in terms of economic growth for Perth and Kinross.”

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